Going into Cinco’s 25th year, we set out to redefine our brand identity and digital platform with the goal of elevating work, brand and tools. We built an identity that felt natural and evolved for Cinco—expanding our spectrum of color and defining a typographic style and hierarchy that was at once disruptive and informative.

With an established identity, we worked to develop an approach to the new cinco.design that positioned Cinco as leader in brand innovation.